Guerrilla Marketing Under The Microscope for condition Care Professionals

Guerrilla marketing is a base term in business, yet foreign to most health care and fitness professionals.

Why?

Microscope

In my plan it is the lack of firm and marketing education, and the misconception in our profession that "if you build it, they will come".

First, let's look into what Guerrilla Marketing is.

Gm is an unconventional ideas of promotions that rely on time, vigor and imagination rather than Big Budgets.

The Objective: To create a Buzz, something that is a unique plan provoking plan that will go Viral.

This form of marketing usually involves unusual approaches that may stir the pot and create an uneasy feeling for most health care professionals like chiropractors, osteopaths, and massage therapist.
Guerrilla store is a exquisite technique for small firm owners and entrepreneurs that is a low cost solution.

Adam's Guerrilla Marketing Guidelines:
- Focus on working with other practitioners and businesses
- Use Current Technology and social media outlets
- Aim towards small groups and teams, instead of individualized markets
- Forget about your competition
- Put fourth your time and top creative skills

Ways to use Guerrilla Marketing:

- Film a video of your services, add music, and transitions. Upload to YouTube
- Write articles for popular health and fitness sites
- Guest interview for blogs
- Have a charity event at your facility
- Give away free stock on your site

There are multiple ideas and strategies to couple this form of marketing into your current model and business. If you are a health care pro and seeing for a low cost solution to get more clients and patients, then this is the avenue for you. Remember; look into the guidelines your governing body or college has set for your profession.

Guerrilla Marketing Under The Microscope for condition Care Professionals

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